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2006 audio now available - click here or subscribe to the 2006 conference audio feed
Session Schedule for Saturday, September 30, 2006
Go to sessions for Day 1: Friday, September 29, 2006
 KEYNOTE ADDRESS 3: 9:00am - 9:55am (open to all attendees)
Speaker: Andrew Michael Baron, Rocketboom
Location: Ballroom C - Ontario Convention Center
Keynote coffee/muffins sponsored by: 
 Session 5: 10:30am - 11:30am
(choose from any of the sessions below)
 Before You Hit "Record" - Planning Content for Podcasting
Track 1: Podcasting 101
Instructor: Tee Morris (bio), Podcasting For Dummies
Room: Ballroom B
Description: You've heard people are having great success with their podcasts to promote themselves, promote a product or brand, or just have fun talking about something they are passionate about. But where do you start? You're probably asking yourself questions like: "What kind of content will be interesting to people I want to reach?", "What format should the podcast be - interviews? stories?" and "how long should the podcast be and how often should we do a show?" This session will help you answer all of these questions and more. Don't guess - there is a process and steps you can take to make sure you are going in the right direction - steps that will keep you from having to change your focus and format down the road after trial and error. Before you speak one word into that microphone, attend this session and learn what podcasts that are well received and have growing audiences have in common. (Comments)
 Turning Passion into Profits - Converting Free Subscribers into Paying Customers
Track 2: Podcasting as a Business
Instructor: Jake Ludington (bio), MediaBlab.com
Room: Ballroom A
Description: To build any successful publishing venture, you need to be passionate about what you're doing. When you start out publishing a podcast or video blog, the first stage is to attract a dedicated following. At the end of the day, you also need to pay the bills. Advertising is only one method of building a business from your passion. Convincing your subscribers to literally buy into what you're doing is another way to get paid for your efforts. Jake Ludington has done this twice, first launching a successful series of eBooks marketed directly to thousands of free email newsletters and again in converting many free subscriptions into annual paid subscriptions. In this session, Jake Ludington walks through the process building a customer relationship with subscribers who are used to getting everything for free, including some of the pitfalls, potential backlash and how to avoid the potential buyer's remorse that sometimes comes with Internet transactions. By the end of this session you will come away with a number of ideas for converting free subscribers to paying customers while doing what you love. (Comments)
 Podcasting: Marketing's New Change-Agent
Track 3: Corporate Podcasting
Instructor: Peter Levitan (bio), Ralston360
Room: Ballroom C
Description: In this session you will hear how major marketers are using podcasting to deliver programming to a range of constituencies including customers, partners, current and future employees, investors and the press. You will also learn about the best practices for creating a successful corporate podcast, podcast production resources, how to market your podcast, the opportunity of mobile podcasting and the costs of production and distribution. Podcasting has the potential to radically change the way corporations leverage the power of the internet to meet their communications objectives. For the first time since the birth of the World Wide Web, corporate marketers have a new, highly efficient, audio and video platform to act as their own producer, broadcaster and distributor. Podcasting offers your organization a growing communications platform that can deliver your messages to audiences that are looking to hear and view your messages where and when they want to. Attend this session and learn how to utilize it correctly from show number one! (Comments)
 Guerrilla Podcasting: Producing a Great Show With No Staff, No Time, and No Budget
Track 4: Podcasting as a Hobby
Instructor: Kevin Crossman (bio), Frat Pack Tribute Podcast
Room: 200ABC
Description: Woe the plight of the hobbyist podcaster. How do you create a great show all by yourself? Direct from the trenches, niche podcaster Kevin Crossman ("The Frat Pack Tribute") will present his success strategies. Don't have a marketing budget? Try using low-cost or no- cost "guerrilla marketing" techniques you'll learn in this session instead! Do you have a niche podcasting topic? Learn how to network with your target audience as well as other podcasters to receive free promotion. Learn the art of compromise as you approach time management and the audio production of your podcast. Most importantly, how to podcast as a hobby without losing your family, career, or even your mind! This interactive and informative session is a must for the hobbyist who wants to take their podcast to the next level. (Comments)
    
Podcast Metrics: Gauging Success With Different Audience Segments
Track 5: Podcasting for Specific Interests
Instructors: Patrice Curtis (bio), Curtis Research Group » Dave Van Dyke (bio), Bridge Ratings » John Federico (bio), Audible » Alex Laats (bio), Podzinger » Russell Holliman (bio), Podcast Ready
Room: 203ABC
Description: In this session, Patrice Curtis will moderate an expert panel who will discuss the range of podcast metrics from both the advertiser's needs and the podcaster's challenges. Dave Van Dyke will deliver a Bridge Ratings Podcast Metrics Update by discussing podcast listener projections, downloads, time spent listening and more. You'll learn what podcast content different audience segments want, and the key "influencers" that motivate each segment to seek out specific podcasts and become loyal repeat listeners so that you can give your podcast the best chance of gaining popularity.
John Federico of Audible will give an update on how Audible is tackling the challenge of providing metrics for podcasters and their experiences over the last 12 months. Alex Laats of Podzinger will cover the importance of measuring online usage and how multimedia search is approaching the issue. Neville will discuss ways podcasters are tracking their listener's habits, ways content creators can offer advertisers value-add information about their podcasts beyond quantitative data. Finally, the panelists will take a peek at the future, and you'll learn how new technologies will affect the growth and use of podcasts in the next 5 years.
(Comments)
Session 6: 11:45am - 12:45pm
(choose from any of the sessions below)
 The Sheer Audacity: How to Get More, in Less Time, From the Free Audacity Digital Audio Editing Software
Track 1: Podcasting 101
Instructor: Jerry Franklin (bio), The Good Dog Show Podcast
Room: Ballroom B
Description: This session strives to shorten your audio editing learning curve using Audacity, a digital audio editing program available via free download. It will demonstrate the "least you need to know" to engineer your podcast, and provide you with time-saving tips and tricks to produce higher-quality podcasts without pulling all-nighters to do it. The session is aimed primarily at new and intermediate-level podcasters, though anyone who wants to be more efficient with Audacity should find it useful. It focuses primarily on podcasts that consist mostly of the spoken word but that may also have musical segues, images, intros, and outros. After attending, you'll come away with all the basic "how-to" knowledge you need to use Audacity to produce your podcasts, along with a list of shortcuts and best practices that could save you hours in post-production. You'll also find out where you can go online either to learn more about Audacity or to seek assistance with any specific issues you encounter. After reviewing the basic Audacity user interface, Jerry will cover:
screen navigation shortcuts to help you view and edit more files more quickly
keyboard shortcuts for common functions
how to handle common audio problems, such as unwanted background noise
basic sound effects to give your podcast a more professional sound
easy-to-follow procedures for more complex functions
cleanup and final assembly
The session will also take a peek at some of the recently added functionality in the latest version, and will conclude with Q & A. Throughout the session, Jerry will include screenshots and screen movies to illustrate some of the techniques discussed. (Comments)
 Promoting Your Podcast: Cost-Effective Strategies for Building Your Audience
Track 2: Podcasting as a Business
Instructor: Jason Van Orden (bio), Promoting Your Podcast
Room: Ballroom A
Description: This session will provide any podcaster-beginning, advanced, corporate or independent-with a clear blueprint for promoting their podcast. Jason Van Orden, author of "Promoting Your Podcast", will reveal tactics that help him and his consulting clients to attract maximum attention-and a loyal following of listeners-to their podcasts. Jason draws from his experience as an internet marketer and critically acclaimed podcaster to give you specific and actionable tips that will bring you more fans. Detailed, real-life case studies of successful promotional campaigns will be used as examples. You'll discover how to:
Maximize the number of listeners that find you in podcasting directories
Attract free, targeted traffic from major search engines such as Google
Gain free exposure and credibility from the press
Use a critical marketing tool that is neglected by the majority of podcasters
Convert more of your site visitors into loyal listeners (Comments)
   Using Podcasts as an Investor Relations Tool
Track 3: Corporate Podcasting
Instructor: Wing Yu (bio), StreetIQ » Ken Balog, (bio), VCall, » Scott Whitney, (bio), PodWorx
Room: Ballroom C
Description: In addition to the many uses covered at the Expo, podcasting enables publicly-traded companies to stay in touch with current shareholders and analysts while reaching out to new investors with corporate presentations delivered conveniently to trading desks, portable media players and desktop computers. Podcasting is also a cost-effective way to push information to those who need it in a timely manner. Attend this session to ensure that you are utilizing the medium to its fullest capabilities while meeting regulatory requirements for fair disclosure. Learn from professionals and providers in the investor relations industry about best practices in the use of podcasts as part of a successful investor relations program.
(Comments)
 Deeper and Wider: Getting Your Listeners More Involved With Your Podcast
Track 4: Podcasting as a Hobby
Instructor: Chuck Tomasi (bio), ChuckChat.com
Room: 200ABC
Description: Join Chuck Tomasi and go beyond listener numbers and gain listener loyalty with a variety of web tools. Chuck will show you several free and inexpensive ways to get your listeners more involved with your podcast. Make a strategic investment in your show and your audience by taking podcasting beyond the MP3 files and an RSS feed. Things like mail lists, listener lines, chat rooms, streaming audio, webcams, and even streaming video can more deeply involved your listeners and help them feel like part of your show. Getting listeners involved creates loyalty. Loyalty creates disciples. And disciples get the word out about your show to get new listeners. Join Chuck for an hour of hints and tricks to help your podcast go deeper and wider.
(Comments)
   For Musicians Only: Promoting Your Music with Podcasting
Track 5: Podcasting for Specific Interests
Instructors: Ali Partovi (bio), GarageBand.com » C.C. Chapman (bio), Podsafe Music Network » Corey Denis (bio), IODA
Room: 203ABC
Description: The way music is discovered, promoted and sold is beginning to change. Ideally, great music should find it's way into the hands of the audience specifically looking for it - but in the past this has been expensive and under the control of major labels. Podcasting is an inexpensive way for musicians to promote their music directly to their fans and earn new fans through sites offering personalized recommendations and social networking. In this session, you'll hear how you can promote your music in ways you may not have considered. You'll also learn how to make the most of your recordings and reach out to potential "customers" directly without having to give up creative and business control of your music. (Comments)
Lunch Break: 12:45pm - 2:00pm (Exhibit Hall Open)
Session 7: 2:00pm - 3:00pm
(choose from any of the sessions below)
 The Secret Lives of MP3 Files
Track 1: Podcasting 101
Instructor: Doug Kaye (bio), IT Conversations
Room: Ballroom B
Description: Now that you have the podcasting basics, it's time to get into a bit more detail about your show. What are bit rates and sample rates? What bit rate and sample rate should you record in? Should you save your audio in .wav format and edit in mp3 format? What is mp2 format? Should you record in stereo or mono? How do ID3 tags really work and how are they related to RSS and iTunes tags? It's enough to make your head spin! Don't worry - Doug Kaye, creator of IT Conversations and The Conversations Network explains these mysterious details in easy-to-understand steps. It's information that you'll need to understand to save yourself hours of time wasted. So attend this session and learn once and for all what you'll need to know to have great sounding audio. (Comments)
      
Monetize with Ads and Sponsorship: Use An Advertising Service or Sell Your Own?
Track 2: Podcasting as a Business
Instructors: Frank Barnako (bio), Barnako.com » Mark McCrery (bio), Podtrac » Murgesh Navar (bio), PodBridge » Todd Cochrane (bio), RawVoice » Jonathan Cobb (bio), Kiptronic » Greg Galant (bio), Radio Tail » Jay Selman (bio), Grape Radio
Room: Ballroom A
Description: Podcasters who want to leverage their content into business bank account deposits have several options when it comes to selling advertising and sponsorships. Several third-party advertising services have launched to make a connection between ad agencies, their clients and the podcaster. In this panel, you'll hear from several passionate people who are tackling the issue in very different ways. After getting an overview of how each of the services differ, the panel will turn to a discussion of the pros and cons of using an outside service vs. securing your own sponsors. The panelists will also discuss pricing models, selling the value of your podcast and how to help your advertisers measure return on investment and the overall success of their campaign. (Comments)
    Podcasting Power: Creating Killer Podcasts For Innovative Company Branding
Track 3: Corporate Podcasting
Instructors: John Furrier (bio), Robert Scoble (bio) and Jennifer Jones (bio), of Podtech.net » Bill Kircos (bio), Intel » Jeff Nolan, SAP
Room: Ballroom C
Description: Companies are beginning to understand how powerful podcasting is becoming as a marketing tool. Whether it is for new product launches, CEO perspectives, internal communications or technology break-throughs, small and large companies are recognizing podcasting's ability to help illustrate leadership and increase the strength of a corporate brand. Determining the ROI on a podcast is key to it success as part of the marketing mix. Hear what works in case studies from technology industry leaders at the forefront of podcasting today: Intel , Juniper Networks, NVIDIA, Maxtor/Seagate, and SAP. Through the unique content at Podtech.net, John and Jennifer have talked with numerous companies and individuals leading the way in new media - they'll share their experiences with you in this session. (Comments)
 Viral Promotion Tips N Tricks for the Video Blogger and Podcaster
Track 4: Podcasting as a Hobby
Instructor: Ben "Bendrix" Williams (bio), Digital Media Tips N Tricks
Room: 200ABC
Description: Hello! I am Morpheus. You have been looking for me, but I have been monitoring your thoughts. Now that you found me... you have a choice: you can take the "blue pill" and remain as you are, content with Feedburner, Itunes, and the iPod - or you can take the "red pill," and FREE your mind. Learn the power of services like Webpasties, Myspace.com, Akimbo and other noteworthy technologies to take your podcast to the next level. Learn to barter your brand's value in exchange for professional talent. Learn how to leverage trade shows and web portal communities to build brand awareness. I'm offering you a choice; either follow the current track - or reinvent your marketing strategy to stand out from the crowd. This session is not about Agents in Black Suits telling you to "monetize" - it's about my viral campaigns: a strategy that inspires self promotion, brand equity, and social networking. If this interests you - attend this session with Ben Williams aka "Bendrix". (Comments)
 Leveraging Your Knowledge as a Successful Podcasting Consultant
Track 5: Podcasting for Specific Interests
Instructor: Kris Smith (bio), Palegroove Studios and ID3
Room: 203ABC
Description: Fortune 1000 companies and small businesses alike are seeing the value of new media and are moving to get into podcasting as quickly as possible. Therein lies a tremendous opportunity for podcasters to convey their
knowledge and skills to companies in need of expert help. In this session, Kris Smith, an experienced consultant and producer who has worked with MTV Networks and NASCAR racing teams to develop new media campaigns, will show you what it takes to design successful podcasting programs for corporations. You'll learn how to communicate your ideas effectively to the client, what to put in a proposal, and tips on streamlining your audio production. Finally, Kris will discuss factors to consider when proposing a price including time spent on the project, overall budget of the company and the value of the content to the client. (Comments)
Session 8: 3:15pm - 4:15pm
(choose from any of the sessions below)
 Killer Interviewing Tactics: How To Get The Most From Your Guests
Track 1: Podcasting 101
Instructor: Gayl Murphy (bio), InterviewTactics.com
Room: Ballroom B
Description: If anyone knows what it takes to do a killer interview, it's Gayl Murphy! In her broadcasting and news career she's interviewed over 14,000 of the biggest celebrities and newsmakers in the world. In this session, she'll show you step-by-step what you need to know, and what it takes, to interview anyone - including reviewing and defining your own expertise and interviewing skills - even if you've never interviewed someone before. Topics covered will include:
how to make interviews informational, instructional and entertaining at the same time
how to ask questions with confidence and how to "break the ice" for a smooth start
how to get right to the important "meat" of your interview
how to prepare and what to ask before you do the interview
the five questions you must always ask your guest
how to rein-in the rambling answers and keep your interviewee on track
how to side step one-word answers.
why listening is almost more important than asking questions
(Comments)
   Beyond the Playlist: Driving Innovative Thinking Through Podcasting
Track 2: Podcasting as a Business
Instructors: Shwen Gwee (bio), Sepracor/ETech@Work » Kathleen Gilroy (bio), The Otter Group » Ross Ozer (bio), Fidelity Investments
Room: Ballroom A
Description: Developing innovative ideas for new products or services within an organization is a complex task when your team is already inundated with information and day-to-day operations. Podcasting--with it's ease of distribution and updates, portability, "time-shifting" capabilities, and copious amounts of content--can ease the burden of the daily grind and directly or indirectly facilitate creative thinking and drive innovation. In this session, you'll hear from experts in e-learning and corporate training who will discuss using new media to spur innovation and "thinking out of the box" in any organization. (Comments)
 Corporate Podcasting: Making Your Content "Broadcast Ready."
Track 3: Corporate Podcasting
Instructor: Scott Sigler (bio), SNP Communications and ScottSigler.net
Room: Ballroom C
Description: Everyone knows "content is king," but too many creators forget that "the audience is the empire." Broadcasters know how to capture and hold an audience, using skills developed dynamically over the last 70-plus years. Corporate communicators need to utilize those same skills and best practices in order to engage the audience, inform the audience, and motivate the audience to action. Scott Sigler initiated a corporate podcasting platform at SNP Communications, developing podcasts and content for companies like Microsoft, Sun Microsystems, NetApp, Oracle, Hyperion, Juniper, TIBCO, Google, Yahoo and more. Scott shares the content development techniques that make helped these companies develop podcasting audiences of thousands.
This session covers:
Lead from the top: executives as hosts
Dialogue-driven interviews: one-person lectures kill audiences dead
Scripting best practices
The "pre-interview": the key to an engaging script
Editing for content and clarity
Multi-channel corporate podcast architecture
Who hosts what?: how to help corporate clients qiuckly start and maintain a podcast network (Comments)
 Expert Podcasting RSS & Websites: What Works For Online Listeners
Track 4: Podcasting as a Hobby
Instructor: Craig Shoemaker (bio), Polymorphic Podcast
Room: 200ABC
Description: Although your audio is important, many podcasters forget the visual presentation of the podcast website is just as important, especially when many report that 50% of listeners do so right on the podcasters website. While anyone can create a podcast, not all get it right. A quality podcast is not just about RSS enclosures, but the whole body that surrounds a show. Expert Podcasting RSS & Websites will teach you how to manage the lifeblood of your show - your RSS feed and website. You will learn expert techniques of dynamic RSS management, how to avoid common mistakes and how to protect yourself from "RSS hijacking". You will also learn design your website centered around your listeners including the best ways to make your audio available for immediate listening on your site. Find out what content is appropriate for your homepage and how to create material for your show that gets you noticed. Expert Podcasting RSS & Websites is personal advice from a professional web developer and designer who can help you get it right the first time. (Comments)
     The Portable Classroom: Podcasting Techniques for K-12 Educators
Track 5: Podcasting for Specific Interests
Instructors: Jeff McQuillan (bio), ESL Podcast » Hollye Baxter (bio), The Tech Teachers » Ray Willard (bio), HardxCore Science » Kathleen King (bio) and Mark Gura (bio), Podcast for Teachers at Fordham University
Room: 203ABC
Description: In this session designed specifically for K-12 educators, a panel of experts from around the country will discuss best practices for utilizing podcasting technology in elementary and secondary education, including using podcasts as part of in-class instruction, using podcasts as homework and out-of-classroom instruction, and the challenges teachers face in using podcasts as an instructional tool. The panel will also discuss how teachers can make the best use of the unique properties of podcasting and how to get principals and district officials on board with the program. Finally, you'll learn interesting ways to motivate student-generated podcasts and how to gauge the success of the overall program. (Comments)
Go to sessions for Day 1: Friday, September 29, 2006
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