The Podcast Brothers Show for August 7, 2008

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Thursday, August 7, 2008
Podcast Brothers
Specs: 23 mins, 21 secs | 10.8 MB

Presented by: New Media Expo: August 14-16, 2008 - Las Vegas

The New Media Expo is sponsored by Ambrosia Software, Sony Creative Software, Podcast Tune-Up and Microsoft's Zune. Tim and Emile Bourquin, The Podcast Brothers, talk about: the Expo is one week from today, the Meetup board for Expo gatherings, Leo Laporte broadcasting live from the Stickam booth, reasons to have a written priority list at the Expo of what you want to accomplish there, reasons to use a major media event in your own show (like the Olympics) to capitalize on the attention and gain new listeners / viewers, new audience metrics used this year in the Olympics, how new media is only as good as the message, Rocketboom secures Sony deal and why it's smart to have someone else focus on the sales, being careful about the first deal you sign with sponsors or partners, how the pharmaceutical industry is warming to new media, and why original content trumps the echo-chamber in terms of content.