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2006 audio now available - click here or subscribe to the 2006 conference audio feed
Session Schedule for Friday, September 29, 2006
Go to sessions for Day 2: Saturday, September 30, 2006
 KEYNOTE ADDRESS 1: 9:00am - 9:25am (open to all attendees)
Podcasting's Terrible Twos: Setting The Agenda For The Next Two Years
Speaker: Leo Laporte: Author, TWiT.tv Host, G4TechTV Host and Tech Host on KFI AM640
Location: Ballroom C
 KEYNOTE ADDRESS 2: 9:30am - 9:55am (open to all attendees)
Speaker: Ron Moore: Executive Producer of Battlestar Galactica (link to BSG podcast)
Location: Ballroom C
Keynote coffee/muffins sponsored by: 
 Session 1: 10:30am - 11:30am
(choose from any of the sessions below)
 Producing for the Ear: Using the Craft of Audio to Capture and Keep the Listener's Attention
Track 1: Podcasting 101
Instructor: Stacy Bond (bio), Audioluxe
Room: Ballroom B
Description: Great audio acknowledges that people listen differently than they watch or read. Even the smallest misplaced detail can cause a listener's mind to wander - and with all the other podcasts out there, you don't want that to happen! In this session, I'll teach you how to create content that fully engages the listener. You'll learn to "write for the ear," make informed word choices, utilize an audio-based sentence structure, write around audio clips, and create a narrative arc (for your show and your segments). You'll also learn how to streamline certain parts of your production process to ensure the use of these techniques. Podcasting may be new, but the craft of audio has been evolving since Edison recorded "Mary Had a Little Lamb" on a strip of spinning tinfoil. This session will help make your podcast one of the greats by teaching you to get your message through to the listener - without sacrificing style or creativity. (Comments)
 Selling Podcast Sponsorships: Creating Ad Campaigns That Keep Advertisers Coming Back For More
Track 2: Podcasting as a Business
Instructor: Scott Bourne (bio), PodcastingTricks.com
Room: Ballroom A
Description: As podcasting grows in popularity, so will the demand to monetize the medium. But while lots of people can talk on an ethereal basis about making money with podcasting, Scott will show you the nuts and bolts of the sales process, from identifying leads, to cold calling, presentation tips, elevator pitches and closes that are designed to get prospective sponsors to take action. Once you have the sponsor, you need to help them get results. Even if you have no experience writing sales copy, you'll be able to write a good promotional spot after attending this session using Scott's six-step approach. If you can ask your prospect just one question, use Scott's worksheet and apply his techniques to the answer, you can write compelling copy that works. Don't go to all the hard work of securing an advertiser, only to have them tell you the campaign didn't work. Attend this session and learn how to keep them coming back for more. You can also apply all these techniques when promoting your own show. (Comments)
 Solving the Corporate Dilemma: Create Your Own Podcast or Advertise On an Existing Show?
Track 3: Corporate Podcasting
Instructor: Michael Geoghegan (bio), Podcast Solutions and GigaVox Media
Room: Ballroom C
Description: Right now corporate podcasting budgets are typically spent in one of two ways: By developing an original podcast specifically to showcase the company and its products or services, or by advertising on an existing podcast with a proven track record. In this still-emerging market, it can be difficult for organizations to decide which tactic will be the most effective. In this session, Michael W. Geoghegan will examine the factors management should consider when deciding how to best use corporate podcasting dollars. He will also present case studies of successful content creation and advertising campaigns. Discussion of original podcast development will include:
How to create compelling content
Choosing an appropriate tone and sound for a show
Production tips and tricks
Best practices for promotion and distribution
Discussion of podcast advertising campaigns will include:
When and where to advertise
What makes a good podcast ad
Podcasting metrics: Why they do and don't work
What to ask for as part of the campaign
Attendees will leave with a better knowledge of proven corporate podcasting tactics and be better equipped to implement either strategy. (Comments)
 "Amateur Means You Do It For Love"
Track 4: Podcasting as a Hobby
Instructor: Dave Slusher (bio), Evil Genius Chronicles
Room: 200ABC
Description: There are many possible motivations to start a podcast, and the sheer pleasure of creation is a powerful one that should not be overlooked. As citizen media matures and expands, a gold rush mentality is beginning to settle in. Rather than asking "How can I monetize my podcast?" many do (or should) ask "Why am I doing this?" and "What do I hope to get out of this?" There are many rewards that cannot be measured in dollars. In this talk we will explore the range of possible motivations and rewards in doing an ongoing show - with or without a business model. What value will you provide to others? How can the act of creation improve your life? The answers to these questions are more complex than they seem and worth exploring. Come prepared to share your experiences and to examine your own values as this will be an interactive session. (Comments)
    Podcasting for Print Publications
Track 5: Podcasting for Specific Interests
Instructors: Mike Dunn (bio), Hearst Interactive » Larry LaCost (bio), The Daily Journal » Marcus Chan, The San Francisco Chronicle » Curt Brandao (bio), Universal Press Syndicate columnist
Room: 203ABC
Description: Print publications are experimenting with new ways to reach out to their audience beyond the printed word. Podcasting is just one way newspapers, magazines and newsletters are delivering quality content through new media. In this session, you'll hear from several prominent publications about their experiences with podcasting - what worked, what didn't and what they found was the best way to show top management that podcasting was a worthwhile endeavor. These panelists learned by trial and error so you don't have to! Come learn how audio and maybe even video podcasting can help your publication reach out to new subscribers who may not otherwise have a relationship with your company and how podcasting can lead to new advertising revenue as well. A discussion of traditional vs. citizen media will no doubt be a part of this session. (Comments)
Session 2: 11:45am - 12:45pm
(choose from any of the sessions below)
 Planning Your Podcast - Avoiding the "Ready, FIRE, Aim" Syndrome
Track 1: Podcasting 101
Instructor: David Jackson (bio), School of Podcasting
Room: Ballroom B
Description: You've started, or are going to start a podcast. There are many things to consider in launching your podcast in the right direction. By understanding the available options, you can avoid wasting time, being frustrated, and spending too much money. Many new podcasters jump in without thinking it through, and end up quitting after a few shows (known as "podfading"). This seminar will cover the pros and cons of subjects such as host vs. co-host, naming your podcast, recording styles (live vs. post production), recording software (quick reviews of some of the top titles) picking a web host (unlimited storage vs. limited), creating an RSS feed (blog vs. other tools), the foolproof version of recording a Skype call (vs. using a hybrid), soliciting feedback (and how to prime the pump), picking the RIGHT show topics (by knowing your audience) and creating good headlines for each show. Learn how to organize the podcasting process and create an ongoing stream of information into your show (using free tools). In general podcasts are always a work in progress, so why start from "square one" when you can hear about many of the pitfalls that new podcasters fall in and avoid them. Dave Jackson has worked with many new podcasters through the School of Podcasting and knows the common mistakes and how to avoid them. At the end of this seminar you will have a new understanding of the many options available to the podcaster and which work best for you. (Comments)
 7 Proven Strategies to Monetize Your Podcast in 30 Days or Less
Track 2: Podcasting as a Business
Instructor: Paul Colligan (bio), PaulColligan.com
Room: Ballroom A
Description: Several elements of podcasting enable revenue generation models that have never before been seen in "traditional" broadcasting. Podcasts provide a level of marketing intimacy that can be leveraged to generate revenue exponentially more profitable than the basic ad insertion. Paul Colligan of PaulColligan.com has seen revenues from Podcasting ten to twenty times more profitable than some of the top ad buys publicly reported to date. He is also a student of Podcast monetization as is considered to be a leading authority on the topic. Join Paul as he presents 7 case studies and 7 proven strategies to monetizing a podcast, past all expectations, in 30 days or less. This fast-paced and paradigm-busting session is for anyone who knows that their podcast (from 5 to 500,000 listeners) is worth more than what the "experts" are telling them. If you want to make money with your podcast - this session will give you the knowledge you need to go back and do so quickly! (Comments)
 Integrating Podcasts into the Marketing Mix; Building a Business Case and Demonstrating Value
Track 3: Corporate Podcasting
Instructor: Eric Schwartzman (bio), Schwartzman & Associates
Room: Ballroom C
Description: You're sold on podcasting, but perhaps your boss, or your client, is not. How do you build consensus for a new media format with no standardized metrics? How do you integrate the podcast into an existing marketing or PR plan? Join veteran public relations executive Eric Schwartzman, host of the PR podcast On the Record Online, as he reveals best practices for integrating podcasts into corporate communications programs and measuring results through this deep dive session into the numbers behind the format and recent case studies. Topics covered will include:
Quantitative Metrics: The latest research to help you build a compelling business argument in favor of podcasting.
Comparative Analysis: How does podcasting stack up against comparable media formats?
Benchmarking: How to design a feasible, sustainable go to market strategy with built in measurement tracking.
Integrated Approach: How to develop a podcasting initiative to support webcasts, special events, trades shows, media relations, analyst relations, advertising, email marketing and direct mail.
In addition to his own podcast, Schwartzman produces and consults with numerous clients on podcast PR and marketing initiatives including EMI and BMG's Associated Production Music, the County of Los Angeles, Ecast and IDC. He also leads the Executive Podcast Marketing Workshop, which is conducted the last Thursday of every month in his Los Angeles head quarters. (Comments)
 Instantly Irresistible and Perfectly Passionate: Seducing Listeners with Your Unique Voice
Track 4: Podcasting as a Hobby
Instructor: David Lawrence (bio), Online Tonight
Room: 200ABC
Description: David Lawrence knows how to build an audience of fans and keep them - he's been doing it for many years - and now he's going to help you do exactly the same thing by raising the skill level of each and every podcaster in this session on a very visceral, very personal level. In this unique session, David will help you to find your natural, passionate voice - not by changing what you've got, but by maximizing the voice you have. By really getting down to the basics of completely and utterly arresting your audience's attention and bringing passion to your episodes, you can make the most of the voice you have. He'll show you how to use the microphone to your full advantage by taking full charge of the ears you are slipping into. More enriching than a session about making money could ever be, David will do live, on-the-fly talent development. Starting with a quick presentation and some demos David will move on to bringing people in the audience "onstage" to lose that "I'm reading a script" feeling, and minimizing vocal crutches and speech imperfections. By podcasting to one person at a time, you'll soon be surprising and delighting your audience who will come back time and time again for your show. (Comments)
     Successful Podcasting in Education at the University Level
Track 5: Podcasting for Specific Interests
Instructors: Richard Lucic (bio), Duke University » Obadiah Greenberg (bio), U.C. Berkeley » Brent Izutsu (bio), Stanford University » Michael Schmidt, Ph.D. (bio) , Medical University of South Carolina » Karin Hogh (bio), Podblog.dk
Room: 203ABC
Description: Nowhere has podcasting been adopted more quickly than in education at the University level. In this session, several representatives from Universities leading the way in podcasting will talk about how they implemented successful programs, the pros and cons of making lectures and other material available for download and via RSS feeds, and how doing so will affect existing instructional methods. You'll also hear about how some universities are offering podcasts of classes at no charge to the general public and the decision-making process that went into getting approval for that effort. Schools are also using podcasting as a way to implement continuing education programs for faculty and staff. Podcasting is proving to be a valuable learning tool at these schools - learn how to implement a successful program at your institution using similar methods. (Comments)
Lunch Break: 12:45pm - 2:00pm (Exhibit Hall Open)
Session 3: 2:00pm - 3:00pm
(choose from any of the sessions below)
 How To Create and Optimize Your RSS Feed for Maximum Effectiveness
Track 1: Podcasting 101
Instructor: Rick Klau (bio), Feedburner
Room: Ballroom B
Description: One of the more confusing aspects of podcasting for beginners is the RSS feed that delivers your show to subscribers - but it won't be after you attend this session! Rick Klau of Feedburner fame will take you step-by-step and show you how to create a simple RSS feed that ensures your listeners will be able to subscribe to your show without error messages or confusion. Rick will also discuss various things you can do to beef up your feed so that your podcast listing looks fantastic in iTunes and is picked up by search engines and podcast directories where new listeners can find you quickly and easily. Once you have the basics of an RSS feed, Rick will show you simple ways you can highlight your feed on your website and instruct your listeners on subscribing. (Comments)
 StartupNation: Start & Grow Your Dream Business with Podcasting
Track 2: Podcasting as a Business
Instructors: Joel Welsh (bio), Startup Nation
Room: Ballroom A
Description: Two-thirds of all Americans say they want to start a business. And podcasting is one hot commodity that many people are leveraging to help them quit their day jobs for the life of the entrepreneur, or grow their existing small businesses. How are they doing it? What are the most effective strategies? Is podcasting a valuable tool for any industry? Joel Welsh, chief community officer for StartupNation.com, will lead a discussion about podcasting for small businesses, and share podcasting pointers from the passionate entrepreneurs he's encountered in the StartupNation Community. (Comments)
 Podcast to Your Employees and Improve Your Internal Communications
Track 3: Corporate Podcasting
Instructor: Shel Holtz (bio), Holtz Communication + Technology
Room: Ballroom C
Description: "No breakfast for me, honey," the employee tells his wife as he rushes out the door. "Employee communications has new articles on the intranet and I just gotta get in there and read 'em." If this scenario sounds unlikely, it's because you KNOW that employees are already pressed for time. Their merit increases, bonuses, and promotions don't depend on how much they read company news. But with a podcast, employees can listen when they're away from their desks, when they HAVE some spare time. More and more companies are discovering the benefits of podcasting as an internal communications tool. In this session, organizational communications expert Shel Holtz will explore the potential for internal podcasting. Shel will also include real-world case studies and even play a couple examples of company intranet podcasts. (Comments)
 Creating and Keeping Raving Fans
Track 4: Podcasting as a Hobby
Instructor: Sallie Goetsch (bio), Podcast Asylum
Room: 200ABC
Description: What's the best way to grow an audience that waits eagerly for every new episode of your podcast? Make your listeners a part of the show! Not-for-profit podcasts converted Sallie Goetsch (rhymes with "sketch") from total ignorance to avid listener and co-founder of the Podcast Asylum. In this session, you'll learn what makes people want to share your show with others. Sallie shows you how to motivate your listeners to get involved and all the ways they need to be able to get in touch with you. You'll see how making yours a listener-driven podcast establishes your reputation as an expert more firmly while connecting you to a global network of new friends who want to meet you and will think of you right away when they need speakers. (Comments)
   Avoiding Unmitigated Disaster And Achieving Unlitigated Success
Track 5: Podcasting for Specific Interests
Instructors: Colette Vogele (bio), Stanford Center for Internet and Society » Denise Howell (bio), IP and technology lawyer & Author of BagAndBaggage.com » Jeff Heninger (bio), Reed Smith
Room: 203ABC
Description: This panel will be a workshop-style interactive presentation on legal issues faced by podcasters in creating and distributing their podcasts. How do I legally use content created by others? Do I need permission to use someone else's photo or image in my video podcast? What happens if I use music in my podcast? What are the best practices in clearing content for my podcast? What is "podsafe" content and how do I find it? Do I need permission to refer to trademarks of others in my podcast? Do I need to be concerned about defamation laws? What licenses should I use to distribute my own content? What strategies can I employ to protect my own intellectual property rights? Attorneys Denise Howell, Colette Vogele and John Heninger will unravel the complexities and provide attendees with practical advice for how to navigate these uncharted legal waters. (Comments)
Session 4: 3:15pm - 4:15pm
(choose from any of the sessions below)
 Planning and Building a Podcast Production Studio
Track 1: Podcasting 101
Instructor: Paul Figgiani (bio), The.Point Podcast and PodcastRigs.com
Room: Ballroom B
Description: Expensive, complex audio gear is not required to enter the world of Podcasting. It is entirely possible to achieve excellent Podcast audio quality with a simple USB microphone and a computer. Depending on your production plans and budget, it is also possible to build a Podcast rig that will offer broadcast quality audio, by implementing various components found in commercial broadcasting facilities. This session will guide you through the process of gear consideration and implementation, from simple to complex. Topics covered will include gear selection, vocal processing, gear routing/configuration, and production. (Comments)
 The 7 Deadly Sins of Business Podcasting (And How to Avoid Them)
Track 2: Podcasting as a Business
Instructor: Leesa Barnes (bio), LeesaBarnes.com
Room: Ballroom A
Description: The seven deadly sins are transgressions that stymie spiritual progress. But what if these sins were applied to business podcasting? Discover how greed, envy, gluttony, sloth, lust, pride and wrath are damaging your potential to use your podcast to attract sponsorship and subscribers. Not only will results from a podcast listeners survey be shared, but you'll also discover the #1 feature that your podcast must have that podcast listeners rely on. You'll learn the one mistake that's made that costs many podcasters mountains of search engine traffic. And, you'll discover the specific format that service businesses must use in a podcast to build their expertise and translate that into sales. (Comments)
 Prepare for Success: Overcoming the Challenges of Scale
Track 3: Corporate Podcasting
Instructor: Doug Kaye (bio), IT Conversations
Room: Ballroom C
Description: What happens when you scale to 100, 500 or over a 1000 individual podcasts and pieces of digital media? Doug Kaye knows and he will share his experiences. Doug, creator of GigaVox Media's IT Conversations the largest independent podcast network with over 1300 active individual podcast episodes, will share the lessons learned and the solutions he developed to manage scale. For the first time ever, Doug will take you behind the scenes and demonstrate the Content Management System and Audio Assembly System he developed to run the network. This is critical information for anyone embarking on a podcast initiative for corporate use. Decisions you make today will have a dramatic impact on future results. Learn best practices for workflow, ad/sponsor campaign management, monetization of past episodes and integration with your websites.
(Comments)
  Podcasting the Written Word
Track 4: Podcasting as a Hobby
Instructor: Evo Terra (bio), Podcasting for Dummies & Podiobooks.com » Stephen Eley (bio), Escape Pod Podcast
Room: 200ABC
Description: Combine the huge popularity of audiobooks and the open access of podcasting, shake well, and you get one of the most successful movements in new media today. Scores of authors are podcasting their work - alone or with talented narrators - to reach new audiences and bring their work alive. Two of the leaders in literary podcasting, Evo Terra of Podiobooks.com and Steve Eley of Escape Pod, discuss the joys and challenges of podcasting prose, specific technical considerations, and lessons from podcasts that have drawn thousands of listeners. (Comments)
 iPod Economy - The Business of Starting a Company Based on Another Company's Product
Track 5: Podcasting for Specific Interests
Instructors: Ricky Spero (bio), The Mac Observer » Phillip Chipping, ShieldZone » Mike Dias, Ultimate Ears » Shannon Jean, TechRestore, Inc. » Shane Igo, Belkin
Room: 203ABC
Description: Hundreds of companies have launched based on Apple's iPod product line - some have succeeded while others have failed to gain any market traction. Here, you'll hear from companies that have successfully launched products and services based on the iPod and what they learned from the experience. We'll ask them what they think made certain products "home runs" and mistakes they and others have made along the way. The competition in this area is fierce - attend this session and learn how to give your company's products the best chance of becoming runaway hits and avoiding the online "clearance section" of accessory websites. (Comments)
Go to sessions for Day 2: Saturday, September 30, 2006
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