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Speaker Bio: Eric Schwartzman
 Eric Schwartzman, CEO of Schwartzman & Associates
Eric Schwartzman, the former director of promotions at Rogers & Cowan, established Schwartzman & Associates in 1999 to help technology, media and entertainment companies integrate the web into their public relations, corporate communications and marketing initiatives.
Schwartzman is also the founder and president of iPressroom, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through hosted, web-based online public relations tools and services.
Schwartzman's speaking engagements include PRSA Technology Conference, Syndicate Conference, Ad Tech, PRSA Los Angeles Chapter, New Communications Forum, Executive's Guide to Podcasting, Media Relations 2005, The Software Council, Global PR Blog Week, Entertainment Marketing Conference and numerous colleges and universities. He has also been quoted in articles on podcasting, blogging and new media in publications including Advertising Age, PR Week, Podcasting News, Econtent, PR News and Media Relations Insider.
His podcast On the Record - Online features discussions with leading journalists about how new media is changing the way organizations communicate, and the way people consume media and information. Past guests include Walt Mossberg of the Wall Street Journal, Ken Auletta of The New Yorker, Heather Green of Business Week, David Pogue of The New York Times and many others.
He blogs about how public relations, the news media and emerging technologies influence perception and shape popular opinion at the Spinfluencer.
Schwartzman, who has handled PR at world class media events including the Cirque du Soleil at the Academy Awards, Salt Lake Olympics, Grammy Awards, MTV Awards and the most recent Britney Spears World Tour, has been podcasting since April 2005.
Go to sessions for Day 1: Friday, September 29, 2006
Go to sessions for Day 2: Saturday, September 30, 2006
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